AS Social Networking Mediums continue to dominate the marketing plans of many companies, many questions arise. Does our company need to a blog? Should we be monitoring other blogs within our industry? How often should it be updated? How do we promote it? And is there a time when too much information is a bad thing?
The rules of PR and Marketing have changed dramatically in the last decade or so, if companies want to reach target audiences like X and Y and now even more so igenerations - embracing the social media platforms is imperative.
Managing these platforms required a strong knowledge, a true understanding of their importance and sustainable and budgeted actions to ensure their success.
Will you be one of the brave CEOs to allocate real funds to these important technologies that support customer service best practices?
Time will tell which companies will make it using these techniques.
